Many people simply want to feel ok. To be a 7 on a scale of 10 (actually reflect right now. On a scale of 1-10 how do you feel? 7?!) They fear feeling less than ok because they don’t know how long the experience will last.
It is your job to create a timeline, to promise people the pain is transient, and fulfill that promise.
This occurs in relationships when we need to have an unpleasant conversation in order to make the relationship healthier.
This happens in business when you promise a customer that pains of switching over from a competitor are temporary.
This is the backbone of every good workout, where you sacrifice feeling ok now to feel-and look-great later.
Catalyzing meaningful change occurs when we sacrifice being ok now to wake up stronger, happier, or richer tomorrow.